About us

A visionary project in the heart of Monferrato,
where wine, excellence and sustainability come together

ROOTS IN THE PRESENT

Hic et Nunc is a new approach, based in the Basso Monferrato region; a vision of valorising the territory through innovation that draws on tradition, the value of sustainability, and the people that lie at the heart of the project.

An avant-garde winery, open to visitors, which is capable of valorising native varieties through technical choices based on harmony, sustainability, transparency and the expressiveness of fragrance.

A resort where you can immerse yourself in the nature of wine and the surrounding landscape, which is just waiting to be discovered.

115
Hectares
Total area of the estate
30
Hectares
Vineyards planted with indigenous grape varieties
45°N
Latitude
Just like the world’s great crus
Organic
Certification
Since 2024

OUR VISION
OF THE MONFERRATO

Hic et Nunc is a new approach to the Basso Monferrato: a vision of enhancing the territory through innovation rooted in tradition, the value of sustainability, and people at the heart of the project.

A state-of-the-art winery open to visitors, capable of showcasing native grape varieties through winemaking choices centered on balance, sustainability, transparency, and expressive aromas.

A hospitality venue where you can immerse yourself in the world of wine and the surrounding landscape, all waiting to be discovered.

A NAME, AN INVITATION,
A WISH: THE PHILOSOPHY

“Hic et Nunc”, from the Latin for «Here and Now».
This line from one of the most famous poets of classical literature, Horace, was chosen by Massimo Rosolen, owner of the Hic et Nunc winery, to identify his entrepreneurial project dedicated to the world of wine.
A name that symbolizes, on one hand, a strong connection to the Vignale Monferrato territory at the heart of the project. Massimo Rosolen chose to put down roots Here, and nowhere else, instinctively and almost instantaneously, Now.
On the other hand, it represents the company’s philosophy and its wish for customers to be able to enjoy a glass of wine and the beauty of a landscape, appreciating, here and now, a taste of Monferrato.

“We like elegant wines, ones that strongly express the aromatic profile of the grape variety they come from. We seek finesse, the ability to delight with easy drinkability, richness of fruit and complexity of aromas.”
MASSIMO ROSOLEN

MASSIMO ROSOLEN:
THE WINERY FOUNDER

Massimo Rosolen, a wine entrepreneur with a significant background in the field of human resources, made the decision a few years ago to invest in the development of his winery in Monferrato, an initiative into which he now channels all of his energies.

An entrepreneurial project that combines tradition and innovation in the world of wine, with a strong focus on sustainability and on the value of individuals.

OUR STORY

2012

A NEW BEGINNING

Massimo Rosolen buys 100 hectares of land and begins a slow process of restoration. First Ca' Milano, the farmhouse, which is restored to create the "Ca' dell'ebbro" hospitality venue. Then the vineyards: restored, reorganized and, where necessary, replanted.

2016

THE FIRST VINTAGES

In 2016 the first vintages hit the market: Barbera del Monferrato, Monferrato Casalese Cortese, and two Brut sparkling wines made from native grape varieties (Barbera and Grignolino). Only single-variety wines from the Monferrato: a choice that showcases the territory's biodiversity and the unique characteristics of each grape variety.

2018-2020

THE NEW WINERY

In 2018 construction begins on the new winery, a cutting-edge project for immersive, sustainable hospitality among the vineyards. Research into local grape varieties continues, with single-varietal vinification to produce Barbera del Monferrato Superiore Docg, Monferrato Casalese Cortese, Monferrato Doc Nebbiolo and, above all, Grignolino del Monferrato Casalese, a variety that finds its ideal home in Vignale. More recently, Baratuciat has been rediscovered and revalued. In 2019, the underground level of the new winery becomes operational, housing over 30 steel tanks and a spectacular barrel room with wooden planks salvaged from the Grand Hotel of San Pellegrino Terme.

2021

START OF THE CONVERSION TO ORGANIC

In 2021, Hic et Nunc begins the process of conversion to organic farming, a significant commitment to sustainability and the protection of the Monferrato ecosystem. The adoption of organic farming practices further enhances the unique characteristics of the native grape varieties through environmentally respectful cultivation methods.

2022-2024

HIC ET NUNC IS A GREAT PLACE TO WORK

In 2022, Hic et Nunc is certified as a "Great Place to Work," ranking among the top 60 companies in Italy. This recognition is the result of the company's commitment to creating a positive, fair and motivating work environment for all employees. In 2023 and 2024, Hic et Nunc earns the prestigious "Best Work Places" recognition, ranking 5th among the best Italian companies in the 10-49 employees category, demonstrating the continuity and improvement of business practices that support employee wellbeing.

2024

COMPLETION OF THE CONVERSION TO ORGANIC

In 2024, Hic et Nunc celebrates the completion of the organic conversion process begun in 2021. The organic certification obtained reflects the winery's dedication to meeting strict ecological standards, ensuring cultivation and production methods that protect biodiversity and the environment.

Not just a winery

Winery, hospitality, immersive experiences in the territory Hic et Nunc is not just a winery. The estate is structured around three closely interconnected dimensions: wine production, wine tourism hospitality, and cellar experiences.

Discover more

Our wines

The wines of Hic et Nunc are the direct story of an extraordinary place in the heart of the Monferrato. Every label is a precise choice of identity, even before being a choice of market.

Live an experience

Tasting experiences

With Hic et Nunc you can discover the magic of the authentic Monferrato and live a unique experience. You can visit our vineyards and winery, and taste the excellence of our wines paired with the flavors of the local area.

Your experiences in the H&N winery

“Hic et Nunc is a Great Place to Work” Fifth place overall in 2023 in the category of companies with up to 50 employees.
The only Piedmontese winery on the list.

GREAT PLACE TO WORK

Hic et Nunc is made up first and foremost of people, and each one contributes to social wellbeing in a solid, healthy, welcoming environment that is attentive to the needs of everyone who is part of it.
We are a close-knit and passionate group, every day we carry out our work with dedication and full respect for our vineyards, our winery and all the people who inhabit it.
Hic et Nunc has become for us a philosophy of life, we all try to live in the “here and now” to make the most of the moment, the present.
Massimo Rosolen – Owner